» ESDS – EUROSPORTS'S SEARCH FOR THE SUPER COMMENTATOR «
COMMENTATOR FEVER IN THE WINTER SPORTS STRONGHOLDS
With the Eurosport Winterpark Tour 2006/2007, winter sports fans became real sport commentators. With an eye-catching retro VW bus and plenty of hustle and bustle, Eurosport had everyone’s attention as it travelled through the snowy winter landscapes of the winter sport strongholds. More than 500 participants took advantage of the one-time opportunity to put their commentator qualities to the test and competed against one another in an international casting. A thoroughly successful road show with a sustainable advertising effect!
Occasion: Road show supporting the Winterpark transmission on Eurosport
Five stations: Cross-Country Skiing FIS Tour de Ski Munich and Oberstdorf, IBU Biathlon World Cup in Oberhof and Ruhpolding, IBU Biathlon World Championship in Antholz
Client: Eurosport
Specific challenges:
- Demonstration of the winter sport competence of Eurosport
- Active involvement of the fans into a “Eurosport” experience
- Address acquisition of winter sport fans
VBA realisation:
- Development of the moderator casting where laypersons post-commentate on well-known scenes from winter sports
- The best fan commentator is searched for on the Winterpark Tour, who is permitted to post-commentate on an original recording from the Eurosport programme as a reward
- Eye-catching Eurosport tour bus with a mobile commentator studio
- Recording of the fan commentating
- Combination with an additional prize draw with attractive prices from the partners of the Winterpark Tour
Result:
- Huge crowds at the Winterpark tour bus, in order to experience the laypersons "live"
- More than 500 participants in the casting with commentating in more than 10 languages
- More than 7,000 qualified address details of winter sport fans through the supporting prize draw
