» MAN MEETS THE LITTLE MERMAID «

FOLLOWING THE FOOTSTEPS OF HANS CHRISTIAN ANDERSEN

For its Annual General Meeting, MAN invited its service partners to the historical city of Copenhagen. In order to give the participants the opportunity to familiarise themselves with this wonderful city alongside the strict timetable, VBA Events put an attractive social programme together: With an evening canal boat tour, past the historical opera house, the famous Little Mermaid and the colourfully lit houses by night, from Nyhavn to Palais Moltke, in which an elegant gala dinner was prepared. This unforgettable experience and the relaxed atmosphere in the evening ensured highly motivated participants at the upcoming conferences.

Occasion: Annual General Meeting of MAN service partners 2008
Target group: German MAN service partners
Client: MAN Truck & Bus Deutschland GmbH

Specific challenges:

• Balance between a technical conference with a strict timetable and the opportunity to see some of Copenhagen
• Destination with short travel times from all German airports
• Long-term planning with many changes and a set budget
• Complex registration procedure

VBA realisation:

• Selection of Copenhagen due to the best flight connections with several airports daily and from all main German airports, as well as short local transfer times
• Original supplementation of the technical programme with a canal boat tour with an integrated factory tour at MAN
• Gala dinner in an unusual location
• Attractive social programme by bus and bicycle for the accompanying persons
• Hotel and participant handling

Result:

• Successful technical programme with enthusiastic participants
• Smooth-running conference process
• Satisfied participants with the social program