» FAIRCHILD SEMICONDUCTOR ANNIVERSARY «

VBA EVENTS SENDS FAIRCHILD ON THE SEARCH FOR THE FIFTH ELEMENT – PERFECTLY STAGED COMPANY ANNIVERSARY

For the 50th international and 10th national anniversary, Fairchild Semiconductor intended to entice its guests to Berlin with an enthralling concept. Under the motto of “The 5th Element”, VBA Events developed a journey through the four elements and ensured the required pull for bringing the intended number of guests to Berlin. The guests were rewarded with top-class shows that were perfectly coordinated with the concept and found their highlight with a performance by the Weather Girls.

Occasion: Anniversary: 50 years since first being founded and 10 years since new independence
Target group: Top clients and employees
Client: Fairchild Semiconductor

Challenges:

• Motto development and consistent implementation of the event
• International top managers, who have “already seen everything”

VBA realisation:

• Development of a consistent concept for the theme “5th Element”
• Complex production and implementation
• Build-up of suspense through the invitation and the conference, right up to the evening event: The four elements, fire, water, air and earth repeatedly occurred and left the question about the fifth element open.
• A dedicated show block for each element, with matching catering, music, videos, decoration, colour concept and even room scenting
• Enthralling show with the “Weather Girls” as the highlight: They sang “It’s Raining Men” for the element of water.
• Effective resolution of the fifth element “energy”

Result:

• Inspired participants
• Intensive expansion of client relations
• The Fairchild theme of “energy efficiency” remains sustainably in the participants’ memories
• Successful presentation of Fairchild Semiconductor as a competent and efficient supplier