… IN FRONT OF A REGAL BACKDROP
A company relaunch stands for big challenges, but also for new opportunities and possibilities in a company. For a perfect start to a new era, VBA Events chose the historical Nymphenburg Palace as the backdrop to the new staging of the DASCOM brand. The elegant gala event, with top-class international guests and indoor fireworks was a resounding success and a crowning conclusion to the company relaunch..
Occassion: Relaunch event, change of company name
Target group: Trading partners and key accounts
Client: DASCOM
Challenges:
- International clientele with representatives from all over the world, many from China
- High-quality event in an impressive backdrop/location
- Staging of the new brand/corporate structure
- Marquee construction in a monument-protected environment
VBA realisation:
- Taking up the theme, “Start of a new era”, beginning with the sophisticated invitation design in the old look of the Renaissance, to a relevant participation confirmation and give-aways, right up to the design and decoration on site
- Selection of the internationally well-known location of Nymphenburg Palace with the porcelain manufacture for the conference and the Hubertus Hall for the evening event
- Staging of the new brand through imposing indoor fireworks
Result:
- Excellently informed partners and end customers
- Thrilled VBA clients